Jul 19, 2018
Black Girls RUN! Announce National Partnership with AfterShokz
Black Girls RUN! is proud to announce a national partnership with AfterShokz, the award-winning bone conduction headphone brand known for prioritizing situational awareness and comfort through its unique open-ear design,
The partnership includes activation on the Black Girls RUN! Sweat With Your Sole #TheRemix National tour, an exclusive discount to BGR! Members for AfterShokz product and other marketing opportunities including social media and more, to bring more awareness to their product and brand.
“We are excited to partner with AfterShokz and introduce their brand to BGR! Nation,” said Jay Ell Alexander, owner of Black Girls RUN!. “Our running community is always looking for ways to enhance their run and what better way than this through technology and safety.”
“We’re thrilled to partner with Black Girls RUN! and offer their members the opportunity to experience the benefits of open-ear listening,” said Kim Fassetta, CMO, AfterShokz. “Through our collaboration BGR! we hope to educate BGR! Nation on the importance of being open and hearing it all while running.”
AfterShokz’s unique design and technology has earned them CES Innovation Awards, Red Dot Awards and the “best for running safely” pick in Business Insiders “best headphone for runners” guide. The headphones use bone conduction technology to transmit audio waves to the inner ear via mini vibrations guided through a pair of transducers that sit on your cheekbones. This leaves your ear canals open, allowing you to remain alert and aware of ambient sounds, teammates, coaches, training partners and more while you enjoy your music.
For all Black Girls RUN! events, news and information, visit www.blackgirlsrun.com.
About Black Girls RUN!
Black Girls RUN! is a national running group launched in 2009. The organization has grown to include more than 70 running groups across the nation with more than 220,000 members. The group was created to combat the obesity epidemic among women in the African- American community and dispel the myth that black women do not run. The groups include beginner and experienced runners and provide a support system to help members reach their fitness goals. Black Girls RUN! provides a community and inspires all women to run. For more information about Black Girls RUN!, visit www.BlackGirlsRUN.com.
AfterShokz brings patented bone conduction technology, initially developed for military special operations and law enforcement by Voxtech in 2001, to sport and Bluetooth® headphones designed and priced for everyday use. Through a suite of proprietary audio technologies and a completely open ear design, AfterShokz headphones deliver premium stereo sound and a promise of safety and comfort that is second to none. Since its inception in 2011, the company has been committed to innovating unconventionally and making situational awareness a priority. Learn more about how the brand inspires users to #beopen at aftershokz.com.