Oct 21, 2025
Black Girls RUN! and Fittsafe Announce National Partnership and Launch of Co-Branded Running Safety Alarm
Black Girls RUN!, the largest and oldest national running group for Black women, and Fittsafe, an innovator in running apparel and personal running safety technology have partnered together with a goal to create a world where fitness and safety go hand in hand. The organizations are proud to announce a strategic partnership aimed at enhancing runner safety for women. Together, the companies are launching a co-branded, limited edition Flutter safety device specifically designed for runners and walkers.
The new Flutter device, called Zuri, combines BGR!’s deep understanding of runners’ needs with Fittsafe’s trusted safety technology. The name Zuri means “beautiful” in Swahili. Compact, lightweight and easy to use on the go, the alarm emits a loud 130 decibel alert with the push of a button, drawing attention in case of an emergency. Its sleek, compact and runner-friendly design integrates seamlessly with Fittsafe’s running apparel and includes features such as BGR!’s signature pink logo, strobe light and a bright flashlight. Engineered for real-world use, Zuri has been tested in a range of conditions including cold, humidity, and varying temperatures to ensure it performs when it matters most.
“Safety shouldn’t be a compromise for our runners,” said Jay Ell Alexander, Owner and CEO of Black Girls RUN!.“This partnership allows us to offer peace of mind without sacrificing performance or style.”
Black Girls RUN! and Fittsafe were first introduced last year in Chicago at their biennial national conference where Fittsafe was one of our expo speakers. “Our members are huge supporters of the brand, so this collaboration was a great idea for us to strengthen our relationship”, said Alexander.
“We’re thrilled to collaborate with BGR!,” said Faith Chima, Founder and CEO of Fittsafe. “By combining our strengths, we’re delivering a safety product that’s practical, powerful and made specifically for women who are always on the move.”
Zuri will retail for $25.99 and is available for purchase beginning, October 21, 2025 on Fittsafe’s website (www.fittsafe.com). A portion of the sales will be donated to the Black Girls RUN! Foundation. Fittsafe has collaborated with BGR! Fayetteville for the official launch of the device to capture the spirit of Black Girls RUN!, a sisterhood that uplifts, empowers, and moves together. The limited edition Flutter features a bold design inspired by the brands’ shared commitment to health, visibility and safety, so every woman can run freely and live boldly.
About Black Girls RUN!:
Through the power of running, community and empowerment, we bring awareness to the health disparities in the Black community. We dispel the myths that black women are unhealthy and not physically active. Black girls run brings women together all over the country to increase representation on the pavement. We are moving and motivating women to change the narrative of what running and health and health looks like for black women. We provide inspiration and serve as a resource for women to become the best version of themselves. Black girls run wants to create healthier communities to change the health statistics for black women and make us healthier for generations to come. Join the movement at www.blackgirlsrun.com.
Fittsafe
Fittsafe is a women-led running apparel built on one bold idea: that every woman deserves to feel safe and empowered every time she steps outdoors. Born from one runner’s early morning routine and the desire to feel secure while staying active,
Fittsafe was created to meet the real needs of women on the move. Through innovative designs like reflective performance wear, front-pocket sports bras, and personal safety technology, Fittsafe creates solutions for women who run, walk, hike, and live boldly. Every piece is designed with daily routines in mind, blending comfort, style, and security so women can move through the world with confidence and peace of mind. Because when women feel safe, they run freely and live boldly.. Join us at www.fittsafe.com and follow the movement @fittsafe.