Black Girls RUN! Announces the Appointment of New CEO & Owner

MEDIA CONTACTS
Candice Nicole | candice@candicenicolepr.com
Kayla Rose | kayla@theprrose.com

(Richmond, Virginia) April 18, 2018 -- Today, Black Girls RUN!, a national running organization, announced the acquisition and appointment of Jay Ell Alexander as the new CEO and Owner,  effective as of April 12, 2018. Black Girls RUN! operations will now be headquartered in Richmond, Virginia with operations also out of Virginia Beach, Virginia.

Founders of Black Girls RUN!, Toni Carey and Ashley Hicks-Rocha, stated “For 9 years we've been vessels of this movement, and today we are excited to announce a new chapter of the organization. Jay Ell Alexander will be the new owner of Black Girls RUN!. For many years Jay Ell has stood beside us building and growing this community. With Jay Ell's leadership, we know that the legacy of Black Girls RUN! will continue on and that it will thrive in ways that we could never have imagined. Without a doubt in our minds, she's the perfect person to carry on the legacy of Black Girls RUN!

Alexander served as the national manager of Black Girls RUN! for six years as the organizations Public Relations and Communications lead. She has extensive experience in communications, leadership and brand development. Alexander is the Founder and CEO of The Vaughn Strategy, a public relations strategy consulting firm and owner of #thesocialpopup, an interactive lounge that creatively designs a social media atmosphere for special events.

 “This is the opportunity of a lifetime, and I am excited about leading the next chapter of Black Girls RUN!,” said Alexander. “I am thankful to the cofounders Toni and Ashley for entrusting in me to continue their legacy of what they have built over the last nine years. As the new owner, it is important for me to uphold the mission and vision to keep all women, especially African American women, healthy and active. It is also my vision to explore new opportunities to expand our reach growing this organization from a grassroots movement to an organization that fosters economic and workforce development in fitness and the African American community.”

A Virtual Town Hall Meeting will be held on the Black Girls RUN! main Facebook and Instagram sites on April 25th at 8:30 PM EST to welcome Alexander as the new CEO and discuss important announcements for the Black Girls RUN! to include

  • Black Girls RUN! Sweat With Your Sole National Tour will kick off in Raleigh, NC on June 2 with additional stops lined up throughout the country including Jacksonville, DC, Chicago, Atlanta, San Francisco, and more.
  • New Black Girls RUN! merchandise for purchase on blackgirlsrun.com
  • Black Girls RUN! establishment of a non-profit beginning in 2019 to support community efforts across the nation

I look forward to the next chapter of this organization and I am proud to be a part of Black Girls RUN!,” said Alexander. Alexander holds a Master's of Science in Public Relations from Virginia Commonwealth University and a Bachelor’s of Arts degree in Communications, Journalism, and Spanish from George Mason University.

To read the full note from BGR! Cofounders, Toni + Ashley, click here.




Jay Ell Alexander
Jay Ell Alexander

Author



21 Responses

Ross Robinson
Ross Robinson

July 19, 2018

Jay Ell,
Big congratulations to you and the BGR movement. Do you have a Niagara Falls Women’s Half Marthhon & 5K Finishers medal, featuring Harriet Tubman? Please call me at your earliest convenience. Lots to talk about! 905-401-3344

Lolita
Lolita

April 20, 2018

Congratulations 🎉🍾…..

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April 19, 2018

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Tina Marie
Tina Marie

April 18, 2018

Congratulations Jay Ell!

Jacqueline James
Jacqueline James

April 18, 2018

Congrats!!

Jaquenette Scott
Jaquenette Scott

April 18, 2018

Congrats I’m looking forward to bigger and Bette things from BGR

Lisa Hickman
Lisa Hickman

April 18, 2018

Congratulations I’m excited. Looking forward to the next level of Black Girls Run.

Damita James
Damita James

April 18, 2018

Toni and Ashley…Thank you for your vision of Black Girls Run! I certainly hope that this is not the end of your work but that you will continue to inspire and motivate as you move into a new chapter of your lives.

Jay Ell…congratulations and I’m sure you will continue with the foundation that has been set and build upon this foundation to help BGR! reach even greater heights!

Well done ladies!

Felicia Watson
Felicia Watson

April 18, 2018

Congratulations

Sandee
Sandee

April 18, 2018

Congratulations, Jay Ell!

I’m excited to see what’s ahead for BGR under your leadership!

Rosalind Reid
Rosalind Reid

April 18, 2018

CONGRATS!!!

Elizabeth Neal RC-Nashville
Elizabeth Neal RC-Nashville

April 18, 2018

Thank you Ashley & Toni for you awesome vision. We are because of you!

Jay, we are excitwd and looking forward to continuing this journey with you. God bless as you step into this role to help me and all our BGR sisters Preserve the Sexy.

KAMILA D WILLIAMS
KAMILA D WILLIAMS

April 18, 2018

Congratulations Jay Ell!!! I look forward to meeting you and sharing the pavement with you. I joined the BGR Nation almost three years ago (BGR Inland Empire). I’m always proud to represent our Sisterhood. Thank you to co-founders, Toni and Ashley for bridging so many sisters (size, shape and shades). I’m looking forward to making many more great memories with my BGR Sisters. Lets do this Jay Ell!

Alma McNeary
Alma McNeary

April 18, 2018

Congrats 🍾🎉🎈! So excited that BGR will continue to Preserve the Sexy!

Yvette Duffus
Yvette Duffus

April 18, 2018

Congratulations sisterhood at it’s best I am excited about the future of BGR!

Kengi Stevenson
Kengi Stevenson

April 18, 2018

Congratulations!! Can’t wait to see what this new chapter holds for BGR!!!

Tiaa
Tiaa

April 18, 2018

Congratulations 🍾

Joanyett
Joanyett

April 18, 2018

Congrats!!! Very excited about your vision for the company!

Sharon
Sharon

April 18, 2018

Congratulations Jay Ell!!! You’re the woman for the mission! #nolimits

Ingrid
Ingrid

April 18, 2018

Welcome Jay Ell. You already know about BGR. Looking for to the next level of what our organization can do more of and hope everyone will partake in the journey. Thank you for continuing the pathway Toni and Ashley has opened. Now lets run!!

Melissa
Melissa

April 18, 2018

Congratulations! So many incredible moments and events continuing for BGR!

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