REI Launches #ForceOfNature Putting Women Front and Center

REI Launches "Force Of Nature" Putting Women Front and Center 

Attend a Force of Nature Event In Your City on May 6

This year REI commissioned a national study and the results showed that more than 85% of all women surveyed believe the outdoors positively affects mental health, physical health, happiness and overall well-being, and 70% reported that being outdoors is liberating.

 

However:

• 63% of women said they could not think of an outdoor female role model
• 6 in 10 women say that men’s interests in outdoor activities are taken more seriously than women’s

 

From gear to experiences and from nonprofit partnerships to powerful women-first storytelling, Force of Nature aims to ensure that women are just as inspired and equipped as men to embrace life outside.

Force of Nature features four components: a comprehensive effort to change the male-dominated imagery of people in the outdoors; a $1 million commitment in 2017 to support nonprofits that create opportunities for women in the outdoors; a stepped-up effort to develop and offer high-quality technical gear and apparel for women; and the launch of over 1,000 events designed for women, beginning May 6.

Since late March, REI opened registration to hundreds of REI Outdoor School classes and experiences across the country designed for women.
On May 6, the co-op will offer a full day of Force of Nature experiences and programs hosted by its Outdoor School’s expert instructors and community partners. These events will continue throughout the summer, with more than 1,000 events, many of them happening weekly on “Force Wednesdays” in select markets. 

As REI is our Official National Outdoor Retailer, on May 6, we're asking all BGR! members to attend a Force of Nature event in your city! 

Also, be sure to check out their special-edition bandana and gear. They're donating 72% of the proceeds to nonprofits helping women and girls get outside.

Why the oddly specific number? Because in a recent national survey, 72% of women said that when they're outdoors they feel liberated and free.

See you on May 6! 




Toni Carey
Toni Carey

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