WELL IF REI'S DOING IT, I AM TOO!

This year, instead of luring customers into their stores by lowering prices, announcing discounts and offering prizes on Black Friday, REI announced they are choosing to #OptOutside. That's right, REI employees will not be stuck behind cash registers the day after Thanksgiving, they will be outside- running, hiking, biking- enjoying the outdoors. And the brand is encouraging customers to do the same.  

We could not be more on board with REI's decision. This Black Friday, our wallets are taking a rest day and we will be outside enjoying nature and enjoying life. 

Share how you will #OptOutside on Black Friday here. Find the coolest places to run in your area here!




Toni Carey
Toni Carey

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2 Responses

Sherri Sayers
Sherri Sayers

November 17, 2015

I will get my.family outside for a hike for the first time.

Tracey Ambrose
Tracey Ambrose

November 16, 2015

I will be running too….. On both Thanksgiving morning (5k turkey trot local YMCA) and Friday morning!

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