Black Girls RUN! Preserves the Sexy in Atlanta

atlanta_self_storage-300x198In 2011, the state of Georgia declared war on obesity. Georgia’s obesity rate reached 30.4 percent in 2010, up from 27.7 percent in 2009, according to the Georgia Department of Public Health. Georgia’s obesity rate exceeds the national average of 27.6 percent. To continue the fight against obesity, Black Girls RUN! is making a stop in Atlanta, Ga., for the fifth stop on its “Preserve the Sexy Tour,” sponsored by ESSENCE magazine.

This tour is traveling to cities in the “Stroke Belt,” which have some of the highest obesity rates in the United States, to host one-day health and fitness clinics. The event will be held on Saturday, April 20 at the Sheraton Downtown Atlanta hotel (165 Courtland Street Atlanta, GA 30303).

The Preserve The Sexy Tour will feature Black Girls RUN!’s unique “Walk Before You RUN!” training program, guiding women in their journey from walking to running. Participants will also receive information and tools on choosing the best running gear, hair maintenance tips, nutrition and healthy eating, and more. Q Parker (member of R&B group, 112), singer and fitness enthusiast, will also be the featured guest speaker. Our media partner, KISS 104 Atlanta will be providing the entertainment for the day.

“The rate of adults and children diagnosed as overweight or obese are staggering. It will take a collaborative effort from the community to build a healthier city and state,” said Ashley Hicks, co-founder of Black Girls RUN!.

Upcoming “Preserve the Sexy” tour stops include:

                    April 20 - Atlanta, Ga.

May 11 – Jackson, Miss.

June 8 – Greenville/Spartanburg, S.C.

The tour is open to beginner runners, walkers, non-Black Girls RUN! members and current Black Girls RUN! members. Participants attending the Preserve The Sexy Tour will receive a comprehensive toolkit to get them out of the door and onto the pavement.  Click here to register for the April 20, Atlanta tour stop. Tickets are on sale online until April 19.

“Too many women have been intimidated by the idea of running because they started out too fast or went too hard. We want to provide women who are interested in running the solid foundation they need to get started in a fun, relaxing atmosphere,” said Toni Carey, co-founder of Black Girls RUN!. “With the ‘Preserve the Sexy Tour’ we want to encourage African-American women in areas with high obesity rates to embark on a healthy lifestyle, and reach out to our local communities to enhance its focus on obesity prevention all levels.”

For all “Preserve the Sexy Tour” updates and to register for the event, visit www.blackgirlsrun.com. You can also follow Black Girls RUN! on Twitter at @BlackGirlsRUN or use the hashtag #PTST13.




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